The real currency of the social web is actually content. If content has the power to change world government, it surely has the power to change customer behavior. And when that content can provide a certain level of value, it’s no longer about customers controlling the brand story. It will be about customers contributing to the brand story. But they need more than just feeling empowered. They must be enabled.Is Influence The Currency Of The Social Web? Or is it Content? - HootSuite
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